They make your content easy for users to discover and therefore, more likely that they’ll share it. Twitter, Facebook, Instagram, and Pinterest all use hashtags to let you describe the topic of your content or mark it as part of current trends. Hashtagsīy now, you probably know that hashtags are a very common tool that people use to add meta information on almost all social media channels. Packaging your entire blog post into one tweet is hardly possible, so try a good call to action with some relevant hashtags instead. When looking at the most retweeted, funniest Tweets ever, we can see even the CIA sees the value in using social media to create some positive buzz.

On Twitter, however, that same joke as a tweet might crush it. Gary Vaynerchuk said, “Content is king, but context is God.”įor instance, you might have a great joke, but if you place it somewhere inside a 3,000-word blog post, very few people are likely to see it. What’s even more important than content, though, is context. It can be a Facebook status update, a video on Instagram, a Tweet, and so on.Ĭontent comes in many different forms, and you need to tailor it to each platform. ContentĬontent is whatever you post on social media. Here are some common terms you need to know when developing your social media marketing strategy.

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